All about eyes
The eyes are the most expressive feature on the face. A common mistake for women is to extend their make-up outward, when they should be thinking about extending their eye make-up upward to give the face a more youthful appearance.
To lift the outer portion of the eye avoid taking the eye shadow right to the edge of the lid - using a mid-tone shade in the crease, stop short at the edge of the outer corner and then blend the color upwards to the brow area. Accent the brow bone with a highlighting shade such as Alabaster or Moonstone. This will give the upper lid the appearance of being raised - more rested and youthful.
Deep set eyes:
To give the eyes the appearance of being deep set - apply a dark color to the entire lid not to extend into the crease area of the eye. Apply a light color to the area just below the brow - to further emphasize depth.
To de-emphasize deep set eyes, the opposite technique would hold true - light colors on the lid and a light application of a mid-tone color in the crease to give slight definition and the highlighting color to accentuate the brow bone.
Close set eyes:
To minimize close set eyes apply a light Loose Mineral Eye Shadow, such as Alabaster or Moonstone to the rim of the eyes emphasizing the inner corners. Then apply a darker Loose Mineral Eye Shadow or a YB Eye liner to the outer 2/3 of the eye close to the lash area - this will really open up the eyes.
To further enhance the illusion of the eyes now being further apart, apply some dark Loose Mineral Eye Shadow along the fold between the eyelid and brow.
Heavy fold eye:
Frequently, with heavy fold eyes, the lid is hidden by the fold and the lashes may be pointing downward. Start with the YB Mineral Eye Liner and draw a wide line across the lash line. Then blend the liner upward with the Eye & Lip Brush. Go right on top of the liner with the Eye Shadow Brush filled with Mineral Eye Shadow with a darker eye shadow color, such as Haze, Raven or Mink. Press the Eye Shadow Brush onto the eye lid and blend it upward - the shadow should be darker towards the eye lash and softly feathered upward.
Next apply a Loose Mineral Eye Shadow like Morganite or Golden Beryl right in the crease for a softening effect. Apply a highlighting shadow such as Moonstone or Alabaster under the brow bone, feather down into the middle-tone shadow. Finish with curling the eye lashes and adding YB Mineral Mascara.
Presented by Youngblood Mineral Cosmetics